The Kashmir brand is very prudent when it comes to protecting and supporting the age-old skills of Kashmiri artisans. It is very important for Brand Kashmir to showcase the skills of these artists and artisans who live in Kashmir but are known not only to the local audience but to the whole world.

The Kashmir brand works to preserve and promote the richness of the Kashmiri artisan tradition. Its aim is to promote Kashmiri arts and crafts at an international level. The basic principle of the Kashmir brand is to showcase Kashmiri art to the world to keep this valuable cultural heritage alive worldwide.