Course Overview

• Duration: Typically 4 to 12 weeks
• Format: Online or in-person
• Level: Beginner to Advanced
• Certification: Available upon completion

Course Modules

1. 
   

Introduction to Digital Marketing

• Understanding digital marketing concepts
• Importance and trends in digital marketing

1. 
   

Website Optimization

• Basics of web development
• User experience (UX) design
• Search engine optimization (SEO) fundamentals

1. 
   

Content Marketing

• Content creation strategies
• Blogging and video marketing
• Social media content strategies

1. 
   

Search Engine Marketing (SEM)

• Introduction to Google Ads
• PPC (Pay-Per-Click) campaigns
• Keyword research and targeting

1. 
   

Social Media Marketing

• Platforms overview (Facebook, Instagram, LinkedIn, etc.)
• Building and managing social media campaigns
• Analytics and performance tracking

1. 
   

Email Marketing

• Creating effective email campaigns
• List building and segmentation
• A/B testing and performance metrics