Today, protection of Intellectual Properties is the biggest challenge. These associations make, use, and convey various sorts of safeguarded development, similar to substance, plans, programming, and data, as a part of their ordinary errands. Protecting these assets and understanding liabilities is major for the turn of events and legitimacy of cutting-edge publicizing associations in India. Over here we shall be discussing few points with respect to accountability and responsibility of digital marketing agencies in the protection of IP in India.